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Landscaping & Lawn Care · 4 months

Mendez Landscaping

Miami, FL

Doubled monthly revenue in 4 months for a family-run landscaping business

Monthly revenue
2.1x
vs. month 0 baseline
Active monthly routes
8 → 19
+11 recurring contracts
Google reviews
14 → 67
+53 reviews
Inbound leads per month
12 → 84
+600%
The Situation

Where they started

Carlos Mendez took over his father's landscaping business in 2024. The previous strategy was entirely word-of-mouth and a sporadic Facebook page. Carlos wanted to grow, but every time he tried Facebook ads himself he got engagement and no actual jobs. His website was a Wix site from 2019 that did not load on mobile. He was at the point of giving up on online marketing entirely when we got the call.

The Work

What we built and ran

  • 1
    Replaced the Wix site with a fast site optimized for "landscaper Miami" and the surrounding neighborhood-level searches
  • 2
    Built service-specific landing pages for sod installation, palm tree trimming, and monthly lawn maintenance
  • 3
    Launched Google Ads targeted by ZIP code, with separate campaigns for emergency vs. recurring service intent
  • 4
    Set up a Facebook & Instagram content schedule featuring before/after photos from real jobs
  • 5
    Implemented a Jobber integration that automatically requested Google reviews 1 day after job completion
Timeline

How it unfolded

Month 1
Site rebuild, Google Business Profile overhaul, photography on 8 active client properties
Month 2
Ads campaigns live; first measurable lift in inbound calls
Month 3
Recurring contracts overtake one-off jobs as primary revenue source
Month 4
Hired second crew lead; revenue 2.1x vs. baseline month

"Best investment I've made in 10 years of business. The team at PantaSocial built a beautiful website, ran our ads, and set up email automation. Revenue doubled in 4 months."

CM
Carlos Mendez
Owner, Mendez Landscaping

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