Tacos del Río
Dead Instagram to 890 followers — lunchtime now sells out by 12:15
Where they started
Ramón Vega's taquería had been on Central Avenue for three generations but was invisible online. Their website was a single page with a scanned PDF menu — no mobile support, no hours, no photos. Their Instagram (@tacosdelrio_abq) had 140 followers and the last post was 14 months old. Customers who found them on Google couldn't see the menu on their phones and couldn't order ahead. Weekend foot traffic was flat despite strong word-of-mouth.
What we built and ran
- 1Rebuilt the website mobile-first with a full photo menu, embedded Google Map, click-to-call, and online ordering via a lightweight form
- 2Shot 40+ photos of the kitchen, team, and signature dishes during a half-day photography session
- 3Developed a weekly Instagram content calendar: 3 posts per week covering food, kitchen moments, and customer stories
- 4Produced 4 Reels per month — short, atmosphere-driven clips of food preparation and plating
- 5Ran a local Instagram hashtag strategy targeting Albuquerque food communities; engaged with local food accounts for organic reach
How it unfolded
"We had a scanned PDF for a menu and our Instagram hadn't been touched in over a year. They built us a real site and started posting weekly — our birria taco reel hit 80k views and people now walk in saying they found us on Instagram. Lunchtime is busier than it's ever been."
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