Webb Plumbing & Drain
Ranked #9 to #2 on Google — calls went from 4 to 18 per week
Where they started
Marcus Webb's crew was doing good work but prospective customers couldn't find them. His 2019 Wix site had no mobile navigation and buried the phone number below the fold. There was no emergency call button despite plumbing being a high-urgency service. He ranked #9 for "plumber Cleveland" — invisible to anyone who didn't scroll. Google Business Profile had 14 photos from 2020 and no service descriptions.
What we built and ran
- 1Built a new mobile-first site with click-to-call prominently above the fold and a dedicated emergency services page
- 2Optimized Google Business Profile: 22 new photos of the team and job sites, keyword-rich service descriptions for drain cleaning, emergency repair, and water heater installation
- 3Built service-specific landing pages targeting "emergency plumber Cleveland," "drain cleaning near me," and 8 additional local search terms
- 4Set up an automated SMS review request that fired 2 hours after each completed job
- 5Built 40+ local citations matching NAP data across directories
How it unfolded
"Old site had no emergency button and we were buried on Google. After the rebuild and the SEO work, we're sitting at #2 and I went from 4 calls a week to 18. Can't keep up with the new work — looking to bring on another tech."
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