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Plumbing · 60 days

Webb Plumbing & Drain

Cleveland, OH
Web DesignLocal SEO

Ranked #9 to #2 on Google — calls went from 4 to 18 per week

Google ranking
#9 → #2
for "plumber Cleveland"
Inbound calls per week
4 → 18
+350% in 60 days
Google profile views
vs. baseline month
Google reviews
14 → 46
+32 verified reviews
The Situation

Where they started

Marcus Webb's crew was doing good work but prospective customers couldn't find them. His 2019 Wix site had no mobile navigation and buried the phone number below the fold. There was no emergency call button despite plumbing being a high-urgency service. He ranked #9 for "plumber Cleveland" — invisible to anyone who didn't scroll. Google Business Profile had 14 photos from 2020 and no service descriptions.

The Work

What we built and ran

  • 1
    Built a new mobile-first site with click-to-call prominently above the fold and a dedicated emergency services page
  • 2
    Optimized Google Business Profile: 22 new photos of the team and job sites, keyword-rich service descriptions for drain cleaning, emergency repair, and water heater installation
  • 3
    Built service-specific landing pages targeting "emergency plumber Cleveland," "drain cleaning near me," and 8 additional local search terms
  • 4
    Set up an automated SMS review request that fired 2 hours after each completed job
  • 5
    Built 40+ local citations matching NAP data across directories
Timeline

How it unfolded

Week 1
Site architecture, keyword strategy, Google Business Profile overhaul
Week 2
New website live — click-to-call, emergency page, service pages
Week 3–4
First 12 Google reviews from SMS automation; citation building complete
Week 5–6
Ranking climbs from #9 to #4 for "plumber Cleveland"
Week 7–8
Hits #2 for primary keyword; call volume reaches 18/week

"Old site had no emergency button and we were buried on Google. After the rebuild and the SEO work, we're sitting at #2 and I went from 4 calls a week to 18. Can't keep up with the new work — looking to bring on another tech."

MW
Marcus Webb
Owner, Webb Plumbing & Drain

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