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Auto Repair & Service · 6 months
Batista Auto Repair
Phoenix, AZ
From invisible online to first-page Google with 200+ new reviews
New Google reviews
210
+204 vs. baseline
Average rating
4.0 → 4.9
+0.9 stars
Local pack rank (primary KW)
#1
from unranked
Monthly revenue
+62%
vs. month 0
The Situation
Where they started
Tony Batista has run his shop for 17 years on referrals and walk-ins. When the dealership down the street started advertising aggressively, his foot traffic dropped 25% in a single quarter. Tony had never had a website. His Google Business Profile had 6 reviews and no photos. He was strongly considering closing the shop and going to work for someone else.
The Work
What we built and ran
- 1Built a fast, technical-feeling website that highlighted Tony's ASE certifications and 17 years of experience
- 2Photographed the shop, the bays, and the team — replaced all stock photography on the Google profile
- 3Wrote 20+ pages of service-specific content (brake repair, AC service, check engine light diagnostic, oil change pricing transparency)
- 4Implemented an SMS-based review request flow that fired 2 hours after vehicle pickup
- 5Ran modest Google Ads targeting only the 5-mile radius around the shop, with separate campaigns for emergency vs. routine service
- 6Recovered abandoned Google reviews by responding to old ones and asking long-time customers to leave updated ones
Timeline
How it unfolded
Month 1
Site live, profile rebuilt, professional photography complete
Month 2
First 30 new reviews; Google profile starts ranking in 3-pack for some queries
Month 3
Walk-in traffic recovers to pre-decline levels; first measurable lift from web inquiries
Month 4-5
Ranks #1 in local pack for "auto repair Phoenix" within service area
Month 6
Full bay schedule M-F for the quarter; Tony hires a second mechanic
"We had a terrible website and no social media. Now we rank on the first page, have 200+ Google reviews, and our appointment calendar is always full. The team is incredibly responsive."
TB
Tony Batista
Owner, Batista Auto Repair
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