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Physiotherapy · 10 weeks

Praxis Reinhardt

Graz, Austria

Booked 6 weeks out and hiring a second therapist — after three failed agencies

Booking lead time
6 weeks
from gaps in the calendar
Selbstzahler patients
+148%
vs. baseline
Google reviews
9 → 47
+38 reviews
Headcount
2 → 3
second therapist hired
The Situation

Where they started

Dr. Stefan Reinhardt and his partner had hired three agencies before us. The first built a slick site that did not handle Austrian insurance billing. The second ran broad Facebook ads that brought in tire-kickers, not booking patients. The third disappeared after six weeks. The practice had a strong reputation locally but their existing patients were aging out and new patient acquisition had stalled.

The Work

What we built and ran

  • 1
    Rebuilt the booking flow in German with a clean Krankenkasse / Selbstzahler split so patients self-route correctly
  • 2
    Set up a Cliniko calendar integration that respects when each therapist is in clinic vs. doing house calls
  • 3
    Optimized the Google profile for "Physiotherapie Graz", "Manuelle Therapie", and post-surgery rehab keywords
  • 4
    Wrote 12 condition-specific landing pages targeting the actual searches Austrian patients run (Bandscheibenvorfall, Kreuzbandriss-Reha, Tennisarm)
  • 5
    Set up a referral-friendly post-treatment email asking satisfied patients for a Google review and a referral to their GP
Timeline

How it unfolded

Week 1-2
Audit, German content brief, calendar integration scoped
Week 3-4
New site and booking flow live; Google profile rebuilt with photos of the practice
Week 5-7
First measurable lift in self-pay patients; Google reviews climb from 9 to 31
Week 8-10
Schedule hits 6 weeks out; second therapist signed and onboarding

"Before PantaSocial we had hired three agencies and lost six months of momentum. Andreja replied to every email within hours, understood the Austrian insurance landscape, and rebuilt our booking flow so it actually fits how patients pay here. Our schedule is full six weeks out and we hired a second therapist last month — it does not feel like a vendor relationship, it feels like a partner."

SR
Stefan Reinhardt
Owner, Praxis Reinhardt

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