Salt & Stone Bakery
+220% walk-ins for a sourdough bakery on Galway's tourist strip
Where they started
Niamh O'Sullivan and her husband baked everything by hand starting at 4am. Their shop was on a high-foot-traffic street but tourists walking past did not know they existed — they were not in the Google local pack, their website was a single-page WordPress install from 2018, and competitors with worse bread were ranking above them simply because they had more reviews and better SEO basics.
What we built and ran
- 1Built a tiny, beautiful single-page site that loaded in under a second on a hotel Wi-Fi connection
- 2Rebuilt the Google Business Profile: 60+ photos of the bakes, accurate hours including the days they sell out by 11am
- 3Optimized for "sourdough Galway", "bakery Quay Street", and "best bread Connemara" — searches tourists actually run
- 4Set up a tasteful in-shop QR card asking happy customers for a Google review with one tap
- 5Pitched local food bloggers and the Galway Advertiser with high-res photos and a 200-word story angle
How it unfolded
"We are a sourdough bakery on Quay Street with no marketing budget to speak of. PantaSocial built us a simple, beautiful site and got our Google profile sorted. Tourists now find us before they leave the hotel."
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