Boutique Hotel Stari Grad
Doubled shoulder-season bookings for a family-run boutique hotel in Kotor old town
Where they started
Aleksandra Petrović and her family had run the hotel for fifteen years. Summer ran itself — Kotor is a cruise stop and an Adriatic destination. But the rest of the year was a slog. The booking engine they had built in 2019 charged a flat 12% commission, and OTA channels (Booking.com, Expedia) took another 18-22% on top. There was no direct-booking incentive on the site, no English-language SEO presence, and the photography was iPhone shots from 2017.
What we built and ran
- 1New photography session covering the rooms, the courtyard, and the old-town context the hotel sits in
- 2Multilingual rebuild: English, German, Italian, Russian — the four languages 90% of off-season guests speak
- 3Connected a direct-booking engine that undercut OTA prices by 8% to incentivize direct bookings
- 4Built a "shoulder-season Kotor" content strategy: walking guides, restaurant pairings, day trips to Lovćen and Perast
- 5Pitched and won a feature in a German-language travel guide and a French boutique-hotel newsletter
How it unfolded
"Mali butik hotel u staroj jezgri Kotora. Andreja je iz regiona i razume kako mali porodični biznis radi. The new site got us listed in two travel guides and our shoulder-season bookings doubled."
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